Websites
I nearly shared my portfolio site here, but if you're here, you're already making a judgement on that.
Webflow
Figma
LottieFiles
SEO
homepage header for reperiohealth.com
homepage header for reperiohealth.com404 error page for reperiohealth.com. Page features image of Reperio app with health dial replaced with 404 gauge
reperiohealth.com page section that describes the modern approach Reperio takes on biometric health and showing the app's guided, illustrated, step-by-step instructionsDemo form for reperiohealth.com
Reperio Health Website
Brief
Revamping the Reperio Health website was about creating a digital hub that seamlessly communicated the brand's vision, fostering user engagement, and significantly boosting SEO performance.
Role
Taking charge of the Reperio Health website design, I aimed to align the online presence with the brand's ethos, ensuring a user-friendly experience and a significant uptick in search engine visibility.
Challenges
The challenge was to merge aesthetics with functionality, creating a website that not only looked sleek but also enhanced user navigation. Additionally, the goal was to tackle previous SEO hurdles and elevate the website's search rankings.
Result
The redesign yielded tangible results, with the Reperio Health website now serving as an intuitive platform that not only resonated with users but also witnessed a substantial uptick in SEO performance. The improved website not only attracted more organic traffic but also solidified Reperio Health's online presence, contributing to the brand's overall success.
LANDING PAGES
Outside of HTML/CSS Myspace layouts, this is where my love of web design began to blossom; where I learned that people might actually want to purchase pages that I design. With good money!
Photoshop
Figma
key art for Digital Trends' Life on Mars series
landing page for Digital Trends' Life on Mars series, with key art header and several branded articles featuring photos of earth and space spliced together
header imagery for Digital Trends' Holiday Dreamin' landing page, featuring a logo lockup and ethereal clouds against a sky with northern lightsBody of Digital Trends' Holiday Dreamin' landing page with featured products and clickable videos that provide a narrative to tie the products together in a story of holiday celebration
Digital Trends Series Landing Pages
Brief
Contribute to the creation of landing pages for Digital Trends, including one-off events and special editorial series. Inject visual allure while aligning with the unique themes of each project, enhancing user engagement and impressing advertising partners.
Role
While not the primary designer, I played a pivotal role in the ideation and creation of visual assets for Digital Trends' landing pages, ensuring that each design element seamlessly complemented the overarching narrative and purpose of the events and series.
Challenges
The challenge lay in harmonizing diverse themes and event identities, weaving a visual tapestry that not only captivated the audience but also maintained consistency with the Digital Trends brand. Balancing creativity with brand guidelines was key.
Result
The collaborative effort translated into landing pages that not only visually captivated but also effectively communicated the essence of each event and series. The result was enhanced user engagement, increased participation in events, and strengthened brand resonance as Digital Trends continued to carve its niche in the dynamic editorial landscape.
Chris DeGraw
Socials
LinkedInTwitter/XInstagram
Download
Resumé